A professional make-up artist and a student of chemistry developed this truly forward-thinking brand to customize your make-up. Tinge is a clean inclusive and cruelty-free brand that allows the customer to co-create lipstick, foundations, eye pencil, etc based on their preference. Sabrina’s magical lab is every beauty lover’s haven a

After having worked 15 years as a makeup artist, Sabrina, started Tinge in 2014. Her Bengaluru-based startup is now part of the natural and clean cosmetics market in India, which is expected to reach $834.5 million in 2021. 

The startup is known for its customised products and takes pride in conducting its business transparently.

I was surprised to find that Tinge ticked all those boxes for me – the process of finding the right shade was actually really great fun! Sabrina and I played around with different shades and she took her time to explain the process to me step to step, which in itself was a fun learning experience! I felt like I had time to really decide wh

Makeup artist Sabrina Suhail had her own product line called Makeup by Sabrina Suhail. But a little before the pandemic hit, she decided to take her brand in a different direction.

“It was a conscious decision to move away from my identity as a makeup artist. After all, the brand is not about me, it’s about the product,&rdq

Bengaluru-based startup Tinge offers a range of cruelty-free and vegan cosmetics along with options of customising products as well as refilling the empty ones in an effort to provide sustainable, animal-free and zero-waste beauty choices to Indian consumers that are also paraben-free and sulphate-free.

Founded in 2014 by Sabrina Suhai

Sabrina Suhail, founder of the makeup brand Tinge, finds an average growth of 30 per cent month-on-month for the products sold. “The sheer number of queries coming in over the last six months is an indicator of the rapid increase in awareness. Consumers have been becoming more conscious of their choices, especially towards animal cruelty.

BENGALURU : Fuchsia, magenta, hot pink... All of these are shades of pink yet each is very different. And it’s not the easiest thing to figure which shade suits your skin tone. Making it easier is city-based 
makeup artist Sabrina Suhail who, through her website (tingestore.com) helps you cus

Brands like Tinge let you customise not just the case but the entire lipstick as per your preference, with clean ingredients and transparent processes. Though they have a store in Bengaluru, the lockdown saw them go digital as the founder, Sabrina Suhail, would consult with you via Zoom to whip up the lipstick of your dreams. The process is intr

For Sabrina Suhail, it is customisation that sets apart her brand. Before launching Tinge, the makeup artist offered made-to-order lip colours through personal consultations—the new label offers an online experience. “Earlier, I had set colours [for lipsticks] and customers could choose the texture and aroma,” she says. “

Officially registered in 2018, its store in Bengaluru attracted customers for its  customised products. The startup prides itself on conducting transparent business where the customer can choose their preferred colour and fragrance to alter the standard products and watch it being made in front of them. “Once their preferred formulati

In the line-up are 16 brands offering bespoke and one-of-a-kind handcrafted products. Among the labels to look out for is Tinge by Sabrina Suhail, a cruelty-free vegan cosmetics brand from Bengaluru that customises the ever elusive perfect shade for your lips by blending the pigments right in front of your eyes. Then there is Alankaara from Chen

Finding a foundation shade from the existing range that perfectly matches your skin tone can be quite an uphill task! This Bengaluru-based vegan brand not only provides cruelty-free makeup products but goes a step further in letting the users customise their preferred foundation shade. The brand allows customers to physically choose and get the

Most women, by the time they’re 30, know which lip colours speak to them. For some, MAC’s Ruby Woo is the go-to remedy for everything from a rainy day to heartbreak, for others, only Brown by Bobbi Brown will do. Recently, I heard a friend asking another friend to get at least three tubes of a particular Revlon lipstick from Europe t

DIY beauty is the new buzzword because when you decide to personalise ideas and products according to your requirements, it gets that much more exciting and effective. So when we heard that we could customise our own lipstick shade to be just like the ones we loved on Instagram (hello, Bite Beauty Lip Lab), we were over the moon. Bengaluru-based

Foil eye shadow is making waves in the fashion circuit, what with Eva Longoria sporting gold foil eyes to complement her gold-and-white ensemble on the Cannes red carpet this year. The eyes are obviously not for the faint-hearted. Makeup artist Sabrina Suhail says, "Though foil eye shadow looks elaborate, it is a very simple look that is us

Bengaluru-based makeup artist Sabrina Suhail realised that when she was applying makeup on someone, she was not really using one product per se, but a mix of several kinds to create that perfect look. “If I applied foundation, I would mix two shades to suit someone’s complexion; the same principles applied for lipsticks and eyeshadow

An idea conceived by boss woman Sabrina Suhail, Tinge is India’s first-ever beauty experiential brand with a range of bespoke cosmetics. It reflects the art of blending different colours to create one that’s just perfect for you. A makeup brand that’s all about being compassionate towards animals, Tinge is conscientiou

In conversation : COLOUR WASH Ukti Everyday and Tinge tie up for a collection celebrating vibrant hues

MAKE-UP OBSESSIVES are no strangers to beauty and fashion collaborations. There have been a number of them in the past, some of the most noteworthy being Karl Lagerfeld X L’Oreal Paris, Proenza Schouler X Lancôme, Reem Acr