30% off for World Lipstick Day

What Sets India’s New Makeup Brands Apart

For Sabrina Suhail, it is customisation that sets apart her brand. Before launching Tinge, the makeup artist offered made-to-order lip colours through personal consultations—the new label offers an online experience. “Earlier, I had set colours [for lipsticks] and customers could choose the texture and aroma,” she says. “What we now have is more unique, an infinite colour wheel so client can choose any colour they want.” 

Read full article: VoiceOfFashion